6 Reasons Innovative Consumer Products Need Longer Forms of Television
Companies spend millions creating innovative products hoping to build a secure future. Then most often they introduce those products to market…with ineffective communication. These days “digital” seems...
View ArticleUpdate: Q3 Results Again Indicate Amazon Loses Money on Retail Equivalent...
Amazon has published their Q3 results and the headline was either “Amazon Misses Q3 Profit” or “Amazon Sees Continued Growth and Profitability”. In the case of the later title, the Amazon release leads...
View Article“Barnes & Amazon” Coming Soon to a Mall Near You (Thoughts from a Store Visit)
The following relies on thinking outlined in my posts on Amazon’s overall finances, their retail reality, and the latest Amazon Q3 results. I’m fortunate to live within a couple of miles of the new...
View Article2016’s Lessons: TV is as Strong as Ever
With the new year we thought it useful to look back at advertising lessons learned during 2016. A Rosy Forecast for TV. You’ve probably seen plenty of summary articles. So let’s start with something...
View ArticleThe Quandary in TV’s Advertising Evolution
“There are two kinds of fools. One says ‘This is old, therefore it is good’; the other says ‘This is new, therefore it is better.’” Dean Inge Nowhere in business is it harder to walk Dean Inge’s fine...
View ArticlePRODUCTS NEED MORE THAN A BRAND: Why compelling product video matters
How do you use video to best sell an innovative product —moving it off the retail or online shelf and into your consumer’s hands? It’s a tricky question – the options are more complicated than it might...
View ArticleCompeting with Amazon: Innovative Products are Key to Brick & Mortar Future
Lately I’ve seen writing that suggests retailers can’t win long term competitive advantage with products. To be fair, retail IS incredibly complicated and success depends on smart strategies throughout...
View ArticleReading the Fossil Record: Why Data and Machine Learning Tell Us Less Than We...
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile tracking is “in place”. The question reveals a very common flaw in how people...
View ArticleAmazon’s $13.7B Endorsement of Brick and Mortar
For years Amazon’s guerrilla forces have been leading a small cadre of pureplay electronic retailers in a battle to overthrow (or steal profit from) the Commerce Establishment. They’ve been motivated...
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Innovative Products Need Specialized Marketing: The Kobalt Double Drive
Product innovation is the lifeblood of consumer goods companies. And I’ve spent my career using communication to maximize business and brand impact from innovative products. The more my agency drives...
View ArticleMarketing’s “Dash to Simplicity” Hurts Innovation
Harvard prof Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Clayton Christensen (with co-authors Cook and Hall) uses this quote to point out...
View Article“Business as Usual” Marketing Fails Another Innovative Product: Lithium Ion...
We love to rate innovations as “success” or “failure”. Yet most innovation suffers a far more ignominious fate: mediocrity. And that sums up the introduction of Lithium Ion (LI) Batteries for power...
View ArticleDoug Garnett’s Blog Is Moving!
… to DougGarnett.com. Atomic Direct has closed down. But the writing I’d contributed for Atomic’s use is not gone. And I’ll continue to write, as always, on issues of innovation, products, advertising,...
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